Medicure Biotics Pvt. Ltd. (hereinafter referred to as “Medicure Biotics”, “we”, “our”, or “us”) is a PCD (Propaganda Cum Distribution) pharma marketing company headquartered in Varanasi, Uttar Pradesh, India. We operate across Tier 2 and Tier 3 markets in Uttar Pradesh, catering to doctors, chemists, medical representatives (MRs), and distributors across therapy segments including Anti-Infectives, Cardiac & Diabetic, and Paediatrics & Gynaecology.
We are deeply committed to protecting the privacy and personal data of every individual who interacts with our website (www.medicurebiotics.com), products, or services. This Privacy Policy explains — in plain, clear language — exactly how we collect, use, store, share, and protect your personal information.
This Privacy Policy has been prepared in compliance with the Information Technology Act, 2000 (Section 43A), the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and all other applicable Indian laws governing data privacy and protection.
By using our website or engaging with us in any capacity, you confirm that you have read, understood, and agreed to this Privacy Policy. If you do not agree, please discontinue use of our website immediately.
I. Definitions
For the purposes of this Privacy Policy, the following terms shall have the meanings assigned below:
Personal Data: Any information that relates to a natural person, which, either directly or indirectly, in combination with other information available with Medicure Biotics, is capable of identifying such person.
Sensitive Personal Data or Information (SPDI): Personal information consisting of passwords; financial information; physical, physiological, or mental health condition; sexual orientation; medical records and history; and biometric information, as defined under the IT Rules, 2011.
Provider of Information: Any person who provides personal data or SPDI to Medicure Biotics, whether as a doctor, chemist, distributor, MR, job applicant, or general website visitor.
Body Corporate: Medicure Biotics Pvt. Ltd., being a company engaged in commercial and professional pharma marketing activities as defined under the IT Act, 2000.
Data Processing: Any operation performed on personal data, including collection, storage, use, disclosure, sharing, transfer, or deletion.
II. Scope and Applicability
This Privacy Policy applies to all personal information and SPDI collected, stored, processed, or transmitted by Medicure Biotics through:
- Our website: www.medicurebiotics.com and all its associated pages (Products, Therapy Areas, Blog, Contact, Careers)
- Enquiry forms submitted by doctors, chemists, and distributors for product or business information
- Job applications submitted by Medical Representative (MR) and sales candidates via our Careers page
- Email, telephone, or WhatsApp communications with our team
- In-person interactions at medical conferences, doctor meets, or distributor events across UP
- Any other digital or physical point of contact with Medicure Biotics
III. Information We Collect
We collect only the minimum information necessary to serve you effectively. The categories of information we collect are described below:
A. Personal Identification Information
- Full name, designation, and professional role (Doctor, Chemist, Distributor, MR, etc.)
- Contact details: mobile number, email address, and office/clinic/shop address
- City and district within Uttar Pradesh (for territory-specific service delivery)
- Medical Council Registration Number (for doctors, where voluntarily provided)
- Drug License Number (for chemists and distributors, where applicable)
- GST Number and business name (for distributors and channel partners)
B. Professional Information
- Specialisation and area of medical practice (for doctors)
- Therapy segment interest: Anti-Infectives, Cardiac & Diabetic, or Paediatrics & Gynaecology
- Prescribing or stocking preferences (aggregated and de-identified — never individual-level profiling)
- Years of experience and qualifications (for MR job applicants)
C. Website and Technical Data
- IP address, browser type, and operating system
- Pages visited on our website, time spent, and navigation patterns
- Referral source (how you reached our website — e.g. Google search, social media)
- Device type and screen resolution
- Cookie identifiers (see Section VII for full Cookie details)
D. Communication Data
- Messages, queries, and feedback submitted via our Contact Form or Enquiry Form
- Email or WhatsApp correspondence with our sales or medical team
- Blog newsletter subscription details (name and email address)
E. Recruitment Data
- Resume / CV, educational qualifications, and work experience (for MR and sales career applicants)
- Current location, preferred territory within UP, and expected CTC
Please note: Any information freely available in the public domain or furnished under the Right to Information Act, 2005, or any other applicable law shall not be treated as SPDI under this policy.
IV. How We Collect Information
We collect your information through the following methods:
- Direct Submission: When you voluntarily fill out our Doctor/Chemist Enquiry Form, Contact Us Form, MR Careers Application, or Blog Newsletter subscription
- Automated Technologies: Through cookies, web beacons, Google Analytics, and server log files when you browse our website
- Direct Communication: When you contact us by email, phone, or WhatsApp for product enquiries or business queries
- In-Person Collection: At doctor meets, medical camps, distributor conferences, or trade events conducted by Medicure Biotics in UP
- Third-Party Sources: From publicly available professional directories, medical council registers, or pharma trade associations — only where permitted by law
V. Legal Basis for Processing
Medicure Biotics processes your personal information on the following legal bases under applicable Indian law:
Consent: We seek your free, specific, informed, and unambiguous consent before processing your personal data, particularly SPDI. You have the right to withdraw consent at any time by contacting us (see Section XIII).
Contractual Necessity: Where processing is necessary to fulfil a business relationship, product supply arrangement, or distributor/MR engagement with you.
Legal Obligation: Where processing is required to comply with applicable Indian laws, including the Drugs and Cosmetics Act 1940, the Pharmacy Act 1948, GST regulations, or orders from competent government authorities.
Legitimate Business Interest: For operating our website, analysing usage patterns to improve content, and marketing our pharmaceutical products to healthcare professionals in a lawful and ethical manner.
Vital Interests: In rare circumstances, where processing is necessary to protect the vital interests of any person in a medical emergency context.
VI. Purposes for Which We Use Your Information
We use your personal information strictly for legitimate, pharma business-related purposes, including:
For Doctors and Chemists
- To respond to product enquiries about our Anti-Infective, Cardiac & Diabetic, and Paediatrics & Gynaecology ranges
- To share product literature, visual aids, sample information, and therapy education materials
- To schedule doctor visits by our Medical Representatives in your territory
- To invite you to CME (Continuing Medical Education) sessions, doctor meets, or health awareness programmes
For Distributors and Channel Partners
- To process product orders and coordinate logistics across UP districts
- To manage billing, GST invoicing, and supply chain communications
- To communicate territory-specific product availability and promotional schemes
For MR Job Applicants
- To evaluate applications for Medical Representative and field sales positions
- To communicate interview schedules, assessment outcomes, and onboarding information
- To retain your resume for future relevant openings (with your consent)
For All Website Visitors
- To operate, maintain, and improve our website and blog content
- To analyse website traffic and understand which therapy content is most visited by healthcare professionals in UP
- To send health tips, pharma news, and disease awareness blog updates to newsletter subscribers
- To respond to enquiries and complaints promptly
- To comply with regulatory requirements under the Drugs and Cosmetics Act, 1940 and applicable UP State Drug Control regulations
- To detect, investigate, and prevent fraudulent or unauthorised activities on our website
VII. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to provide a better experience. Cookies are small text files stored on your device when you visit our website. We use the following categories of cookies:
Essential Cookies: Required for the website to function correctly — enabling navigation, form submission on our Enquiry and Careers pages, and secure page loading. These cannot be disabled.
Analytics Cookies (Google Analytics): Used to understand how visitors interact with our website — including which therapy area pages (Anti-Infectives, Cardiac & Diabetic, Paediatrics) are most visited, bounce rates, and traffic sources. All data collected is aggregated and anonymised.
Marketing and Preference Cookies: Used to remember your preferences and to serve relevant pharmaceutical content when you revisit our website.
You may control cookie settings through your browser preferences. Disabling essential cookies may limit the functionality of our website. We do not use cookies to collect SPDI or to profile individual health conditions.
VIII. Information Sharing and Disclosure
Medicure Biotics does not sell, rent, or trade your personal information to any third party for commercial purposes. We may share your information only in the following strictly limited and lawful circumstances:
A. Within Our Business Operations
- With our authorised Medical Representatives (MRs) operating in your UP district, for the purpose of responding to your product enquiries or scheduling doctor/chemist visits
- With our WHO-GMP certified manufacturing partners, solely for order fulfilment, batch tracking, and product quality compliance — on a strictly need-to-know basis
B. With Trusted Service Providers
- Website hosting and IT infrastructure providers (contractually obligated to maintain confidentiality)
- Email service and newsletter platforms (for sending blog updates and health communications to subscribers)
- Google Analytics (for aggregated, anonymised website traffic analysis)
All third-party service providers engaged by Medicure Biotics are contractually required to process your data only as per our instructions, maintain equivalent security standards, and not disclose or further transfer your information.
C. Legal and Regulatory Disclosure
- With government agencies, regulatory authorities, or law enforcement bodies when required under applicable Indian law, including orders from CDSCO, UP Drug Control, or any competent court
- With the Central Drugs Standard Control Organisation (CDSCO) or state drug licensing authorities for pharmacovigilance or compliance reporting, where required
D. Business Restructuring
- In the event of a merger, acquisition, or business restructuring, personal data may be transferred to a successor entity — subject to equivalent privacy protections being maintained
Any third party that receives personal data from Medicure Biotics shall not further disclose or share it with any other party without our prior written authorisation.
IX. Information Security
The security of your personal information is of utmost importance to us. Medicure Biotics has implemented appropriate technical, administrative, and physical safeguards to protect your data, including:
- SSL/TLS encryption (HTTPS) for all data transmitted through our website and forms
- Restricted access to personal data within our organisation — limited to authorised personnel on a strictly need-to-know basis
- Password-protected systems and role-based access controls for internal databases
- Regular review and update of our security practices to meet evolving technology and regulatory requirements
- Secure deletion or anonymisation of personal data once the retention period expires
- Incident response procedures — in the event of a data breach, we will investigate promptly and notify affected individuals if the breach is likely to cause them harm, and report to CERT-In as required by applicable law
While we take all reasonable precautions, no method of internet transmission or electronic storage is 100% secure. Medicure Biotics cannot guarantee absolute security of information transmitted over the internet.
X. Data Retention
We retain your personal information only for as long as is necessary for the purpose it was collected, or as required by applicable law. Our general retention guidelines are as follows:
- Doctor/Chemist Enquiry Form data: Retained for up to 3 years from the date of last interaction
- Distributor and channel partner records: Retained for 7 years from the end of the business relationship (as required under GST and accounting laws)
- MR Job Application data: Retained for 12 months from the date of application. Retained longer only with your express consent for future openings
- Blog newsletter subscriber data: Retained until you unsubscribe or request deletion
- Website analytics data (Google Analytics): Retained for 26 months in aggregated, anonymised form
- Legal or regulatory correspondence: Retained as required by the specific law or court order
Once personal data is no longer required for the specified purpose and the retention period has lapsed, we will securely delete or anonymise it in accordance with our internal data retention procedures.
XI. Children’s Privacy
Our website and services are intended for healthcare professionals, business partners, and adults seeking general health information. We do not knowingly collect personal data from individuals under the age of 18 years.
If you are a parent or guardian and believe that your child has submitted personal information to us, please contact us immediately at the details provided in Section XIII. We will promptly delete any such information from our records.
We do not conduct behavioural monitoring, targeted advertising, or profiling of children or minors under any circumstances.
XII. Your Rights
As a provider of information to Medicure Biotics, you have the following rights with respect to your personal data:
Right to Access: Request a copy of all personal information we hold about you.
Right to Correction: Request correction of any inaccurate or incomplete personal information.
Right to Deletion (Erasure): Request deletion of your personal data, subject to our legal and regulatory retention obligations.
Right to Withdraw Consent: Withdraw your consent for any marketing communications or non-essential data processing at any time. Withdrawal of consent will not affect the lawfulness of processing carried out prior to withdrawal.
Right to Opt-Out: Opt out of receiving newsletters, blog updates, or product communications by clicking ‘Unsubscribe’ in any email or by contacting us directly.
Right to Object: Object to the processing of your personal data for direct marketing or legitimate interest purposes.
Right to Data Portability: Request a copy of your personal data in a structured, commonly used, machine-readable format, where technically feasible. To exercise any of the above rights, please contact our Grievance Officer as detailed in Section XIII. We will acknowledge your request within 72 hours and resolve it within 30 calendar days.
XIII. Grievance Redressal
In compliance with the Information Technology Act, 2000, and the IT (SPDI) Rules, 2011, Medicure Biotics has designated a Grievance Officer to address any concerns, discrepancies, or complaints regarding your personal data.
Grievance Officer — Medicure Biotics Pvt. Ltd.
Name: Anubhav Arya (Founder & Director)
Designation: Grievance Officer & Data Privacy Contact
Company: Medicure Biotics Pvt. Ltd.
Address: Varanasi, Uttar Pradesh, India
Email: info@medicurebiotics.com
Website: www.medicurebiotics.com/contact-us
Response Time: All grievances will be acknowledged within 72 hours and resolved within 30 calendar days of receipt.
XIV. Third-Party Websites and Links
Our website and blog may contain links to external websites, including government health portals (such as mohfw.gov.in), medical references, CDSCO publications, and pharmaceutical news resources. Medicure Biotics is not responsible for the privacy practices or content of these third-party websites.
We encourage you to review the privacy policy of any external website you visit via links on our platform before submitting any personal information to them.
XV. Changes to This Privacy Policy
Medicure Biotics reserves the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or technology environment. All updates will be published on this page with a revised “Last Updated” date.
We encourage you to review this Privacy Policy periodically. Material changes to this policy will be communicated via a prominent notice on our website homepage for a minimum period of 30 days following the update.
Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the revised terms.
XVI. Governing Law and Jurisdiction
This Privacy Policy shall be governed by and construed in accordance with the laws of India, including but not limited to:
- The Information Technology Act, 2000 (Section 43A)
- The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
- The Drugs and Cosmetics Act, 1940
- The Digital Personal Data Protection Act (DPDP Act), 2023 — to the extent notified and applicable
Any disputes arising in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in Varanasi, Uttar Pradesh, India.
Thank you for trusting Medicure Biotics Pvt. Ltd. with your information.
From Care to Cure